Want to get your dental website ranking higher in Google?
Ready to improve your search engine visibility?
Read on to learn more about the importance of SEO and the details about our SEO and digital marketing services.
Why Choose Dentalfone as Your Dental SEO Agency?
At Dentalfone, we specialize in website design and SEO services for dentists. Based on our years of experience creating websites for dentists, we understand what works in the dental industry in terms of improving search engine visibility.
Our proprietary Hybrid-Responsive™ website design technology provides a seamless user experience across all devices. Plus, with Google giving preference to mobile-responsive websites in the organic search results, it is more important than ever to provide a responsive interface for your patients.
Take the next step for your practice. Contact us today to upgrade to a Hybrid-Responsive™ website and ensure your patients have the best possible experience, wherever they find you.
Our dental SEO services include:
- SEO-friendly website structure with separate pages for your priority services
- Keyword optimization with keywords included in title tags and website copy
- Local search engine optimization (SEO) to improve your “map” rankings
- Monthly reporting to advise on trends and key statistics
- And More
SEO for Dentists: A Critical Investment for Your Practice
Search engine visibility is an essential ingredient for the long-term success of your practice.
Search Engine Optimization (SEO) provides one of the highest returns on investment of any marketing channel. Once you're on the first page of Google, you attract new patients for free. The more effective your dental seo strategy is, the quicker your seo efforts will impact search results.
Benefits of dental SEO include:
If you're considering dental SEO as part of your practice marketing strategy, the sooner you start, the better. You'll be able to measure a positive ROI quicker, you'll increase revenue over the long haul, you'll be positioned to capitalize on opportunities as they come up and you'll protect your business from competitors.
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Boost your practice with increased patient acquisition through search traffic, referral visits, enhanced brand visibility, and a stronger reputation.
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Every piece of content we create, every link we build, and every action we take delivers lasting value for you website. With regular updates, and fresh content, your SEO efforts will continue to grow and accelerate over time.
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Unlike many other digital marketing channels, SEO offers the unique advantage of continuous ROI improvement, helping your practice achieve long-term success and sustainable growth.
Dental practices should invest in SEO because consumers rely on search engines more than ever to find products, services, and information. In 2025, Google alone processed over 13 billion searches daily, and nearly 82% of internet users between 18 and 64 have used a search engine or web portal in the past month. With such high search activity, a strong SEO strategy is essential for your practice to be discovered by new patients.
Don’t let your practice get left behind! Invest in SEO today to connect with the patients who are searching for you right now.
Consider these search marketing statistics:
- 84% of consumers trust online reviews as much as personal recommendations, according to the 2023 BrightLocal Local Consumer Review Survey.
- The same BrightLocal survey found that 87% of consumers used Google to evaluate a local business in the past year, making it by far the most used and trusted platform for local business research.
- Google has reported that nearly half of all searches have local intent, meaning users are actively looking for services nearby (Google/Moz industry estimate).
- According to Google’s Think with Google insights, 76% of people who conduct a local search on their smartphone visit a business within 24 hours.
- Google Trends data shows that searches like “dentist near me” continue to rise, particularly on mobile devices, as patients look for nearby providers in real time.
- Research from Whitespark and BrightLocal confirms that Google Business Profiles, accurate contact information, and positive reviews are key factors in whether a dental practice appears in the local map results — and whether it gets chosen by prospective patients.
If you are frustrated that your website is not showing up at the top of Google's organic search results when prospective patients are searching for a dentist in your area, we can help.
AI and the Future of Dental SEO
Artificial intelligence is transforming how patients search for dentists and how search engines rank and display results. With innovations like Google’s Search Generative Experience (SGE), AI delivers detailed answers directly within the search page, often pulling content from trusted websites rather than showing traditional link lists.
At Dentalfone, we recognize the importance of staying ahead of these changes. Our SEO strategies are built to adapt to Google’s evolving AI algorithms by focusing on high-quality, informative content, well-structured websites, and trust signals that align with the latest ranking factors.
Today, success in search goes beyond keyword optimization. It requires building a strong digital foundation that earns visibility in search and confidence from prospective patients. By staying proactive in this rapidly evolving landscape, Dentalfone ensures your practice remains competitive and easy to find.
The Rise of Voice Search
Meanwhile, the nature of search is changing with the rise of Voice Search.
As mobile usage continues to grow, more patients use voice assistants like Siri, Alexa, and Google Assistant to search for nearby services, including dental care. Voice search queries tend to be longer, more conversational, and often include location-based phrases like “near me.” That’s why optimizing your website for voice search should be an essential part of any local SEO strategy.
Consider these statistics regarding Voice Search:
- A 2023 Adobe Voice Technology Survey found that 48% of consumers use voice assistants for general web searches, and over 50% use them to find local businesses.
- According to the 2023 BrightLocal Local Consumer Review Survey, 58% of consumers used voice search in the past year to find information about local businesses.
- That same BrightLocal report found that 27% of voice search users visit a local business’s website after making a voice query.
- Google’s Think with Google insights reveal that voice searches are most commonly used to get directions, check business hours, or find contact details for local businesses.
- BrightLocal research also shows that consumers are especially likely to use voice search to find information about businesses they already know, making it critical for your practice to appear in branded and local search results.
If you are frustrated that your website is not showing up at the top of Google's search results when prospective patients are searching for a dentist in your area, we can help.
A focus on voice search should be part of your SEO strategy. Learn what is holding your website back from first-page Google rankings and how we help generate more patients for your dental practice. To learn more, call 855-385-3663 or contact us online to request your online visibility report.
Our Proven Approach to Dental SEO
Step 1. Audit Your Online Presence
Step 2. Analyze Competitors That Show Up for Dental SEO Keywords
Step 3. Local SEO / Off-Page SEO
Our Local / Off-Page Service sets the foundation for your SEO success, and this work will help to improve your practice's local visibility, many times while your new website is still in development.
As part of our SEO services, we distribute your business information to primary local and national directories and also distribute your information via the primary data aggregators (Infogroup, Neustar/Localeze, Factual & Acxiom) and ensure that your profile listing information is accurate.
We typically find that most dental practices have numerous business profile inconsistencies. This can negatively impact your dental seo efforts and prevent potential patients from seeing your business in local search results.
Why Local Listings and Accurate Information Matter
According to BrightLocal’s 2023 Local Consumer Review Survey, 84% of consumers trust online reviews as much as a personal recommendation, making your practice’s online reputation a key factor in patient decision-making.
Google research shows that 76% of people who search for something nearby on their smartphone visit a business within 24 hours, underscoring the importance of accurate local business listings across platforms.
Inaccurate business information can lead to real consequences for your practice. For example:
- 80% of consumers lose trust in local businesses when they see incorrect or inconsistent contact details online
- 68% would stop using a business if they found incorrect information in directories
- 71% of consumers have had a negative experience due to incorrect local business information, and 22% have arrived at the wrong location
Most consumers assume businesses are responsible for ensuring their listings are accurate. That’s why effective local citation management isn’t just important for SEO — it’s essential for maintaining trust, developing authority, improving visibility, and avoiding missed opportunities.<?p>
Step 4. SEO-Friendly Website Development
Why is it important to have no broken links on a website?
How do image and video file sizes impact SEO?
Why is image alt text important for SEO?
What are meta titles and descriptions, and why are they important for SEO?
What are some important considerations for optimizing URLs?
What are some important SEO details on the back-end of a website?
Step 5. Initial Keyword Optimization
Step 6. Monthly On-Page SEO and Content Marketing
In addition to technical optimization, we focus on building signals of Experience, Expertise, Authoritativeness, and Trust (E-E-A-T), key factors Google uses to rank healthcare-related websites.
For example, we'll set up and manage a blog and post articles to your blog to provide your website with a supply of fresh content. In addition, we continually add new pages of content to your website, such as Frequently Asked Questions (FAQ) pages, location pages, and more.
Step 7. Ongoing Link-Building and Citation-Building
Our primary method for building links and citations is to list your business in dozens of online business directories, including dental directories. In addition, we also offer press release drafting and distribution as an additional service. We've found press releases to be an especially effective method for building citations to improve local search rankings.
Step 8. Tracking and Reporting
“You can only improve what you measure.” Dentalfone's SEO process is entirely goal-oriented and designed to deliver measurable results for your dental practice.
As part of our monthly SEO services, you’ll receive detailed reports on your search rankings, website traffic, and key performance indicators. This transparent reporting allows you to track exactly what’s working, monitor your progress, and see the tangible impact of our efforts month after month.
Stay informed, stay ahead. Partner with Dentalfone and gain the insights you need to grow your practice with confidence.
Real Dental SEO Results
General Dentist Case Studies
Scaling Search Visibility Across Multiple Locations
Challenge: The site had poor visibility and low rankings for most core services.
Our Approach: We built a new SEO-optimized website, developed service and location pages, cleaned up local listings, and launched a blog.
Results:
- 100+ keywords on Page 1 of Google
- Traffic increased from less than 500 to 4,000+ monthly SEO sessions
- Expanded into multiple locations with improved local visibility
From Patchy Rankings to a Consistent Page 1 Presence
Challenge: The site started with subpar visibility for many core treatments and lacked presence in neighboring towns.
Our Approach: We performed a full SEO audit, rebuilt the site with an optimized structure, expanded service and location pages, and launched a backlink campaign.
Results:
- Multiple Top 3 and Page 1 rankings across priority keywords
- Significant increase in search-driven appointment requests
- Sustained monthly traffic growth across all service pages
Breaking Through in a Crowded Market
Challenge: The practice was buried in search results despite a strong offline reputation.
Our Approach: We cleaned up local citations, developed new content for specialty services, and implemented ongoing blog and link-building strategies.
Results:
- From poor visibility to 100+ Page 1 keyword rankings
- Increase in monthly organic traffic to more than 10,000 per month
- Strong brand lift and improved lead quality
Steady Growth Through Local Targeting
Challenge: The practice had minimal visibility in its town and no rankings for competitive service terms.
Our Approach: Designed a new Hybrid-Responsive™ website, corrected business listings, built links, and developed localized content for surrounding towns.
Results:
- Multiple Page 1 and Top 3 keyword rankings achieved
- Traffic grew steadily month over month to over 3,000+ visitors per month
- Increased patient calls and appointment requests from organic search
Boosting Visibility for a Broad Range of Services
Challenge: The site ranked poorly for many services and wasn’t capturing patients searching for TMJ and cosmetic treatments.
Our Approach: Optimized technical SEO, expanded service and town pages, cleaned up citations, and launched a blog.
Results:
- Dozens of Page 1 rankings across general, restorative, and cosmetic dentistry
- Organic traffic grew to 6,000+ visitors per month
- Stronger visibility across core and niche service areas
Laying the Foundation for Multi-Location Growth
Challenge: The practice had a modest online presence and needed SEO support to grow into a second location.
Our Approach: We implemented structured content, expanded blog and service pages, and optimized local listings.
Results:
- Major lift in search visibility for both locations
- Consistent growth in new patient acquisition
- Enhanced authority and presence across all target services
Pediatric Dentist Case Studies
From Low Visibility to Top Rankings Across Multiple Locations
Challenge: The practice ranked poorly for core pediatric terms and lacked visibility in neighboring towns.
Our Approach: Created a Hybrid-Responsive™ website, fixed citation issues, launched geo-targeted pages and blog posts, and published a press release.
Results:
- Multiple #1 rankings for pediatric and emergency terms
- From 675 to over 7,500 monthly sessions
- Improved conversion from organic traffic
Extending Visibility Into Nearby Towns
Challenge: Our pediatric dental client had a weak presence outside its immediate service area.
Our Approach: Developed content for nearby towns, optimized priority pages, and addressed NAP inconsistencies.
Results:
- Broad geographic keyword coverage
- Major lift in organic visibility and patient inquiries
- Strong map pack and local rankings across service areas
Oral Surgeon Case Studies
Expanding Beyond Dental Implants to Attract More Patients
Challenge: Despite good implant rankings, the practice didn’t rank for any oral surgery terms.
Our Approach: Rebuilt the website, added new service pages, corrected citations, and focused on authority-building through content.
Results:
- Multiple #1 rankings for emergency and oral surgeon terms
- 289% increase in organic traffic
- Shifted traffic from branded to high-intent organic searches
Building a Regional Presence Through Local SEO & Blogging
Challenge: The practice had a minimal online presence, with under 500 monthly visitors and limited visibility outside its immediate area.
Our Approach: We created geo-targeted landing pages to improve visibility in surrounding towns, optimized priority service pages, and launched a content strategy focused on blogging and long-tail keyword traffic.
Results:
- Organic traffic increased from <500 to over 2,000 monthly sessions
- Dozens of priority keywords now rank in the Top 3 on Google
- Strong growth in regional awareness and blog-driven search visibility
Oral Surgeon Case Studies
From Low Visibility to Local Market Leader in Search Rankings
Challenge: The site wasn’t appearing for core endodontic terms or neighboring towns.
Our Approach: Performed a technical audit, rebuilt service content, optimized listings, and launched a backlink campaign.
Results:
- Dozens of keywords reached Page 1 and Top 3
- Massive increase in monthly SEO traffic from < 500 to 4,000+ per month
- Strong growth in visibility for local and specialty services
Boosting Rankings and Traffic for a Competitive Practice
Challenge: The practice already had some visibility but wanted to dominate more competitive search terms and expand local reach.
Our Approach: We enhanced existing rankings by optimizing service pages, expanding content, and strengthening on-page SEO signals.
Results:
- First-page Google rankings grew from a handful of terms to dozens
- Top 3 rankings achieved for every priority keyword
- SEO traffic increased by 150%, from under 500 to 1,250 monthly sessions
Periodontist Case Study
Gaining Top Rankings in a Crowded Merket
Challenge: Had limited visibility for high-value treatment terms in a competitive metro area.
Our Approach: Created SEO-optimized content, addressed citation issues, and executed blog and backlink campaigns.
Results:
- Top 3 rankings for implant and periodontal-related terms
- Strong traffic gains and sustained visibility
- Increased lead quality from search engine traffic
Orthodontist Case Study
Expanding Market Leadership with Local Targeting
Challenge: The practice had limited online visibility in nearby towns and wanted to maintain dominance in its primary market while expanding its reach into surrounding areas.
Our Approach: We optimized core service pages (Invisalign, braces, retainers), launched geo-targeted landing pages for nearby towns, and executed a targeted blog strategy on topics like emergencies and post-treatment care. We also built high-quality backlinks to strengthen the website’s domain authority.
Results:
- Top 3 rankings for dozens of high-intent orthodontic keywords (including Invisalign, clear braces, retainers, emergency orthodontist)
- #1 rankings across Google Desktop, Mobile, and Local in the primary town
- First-page rankings gained in 7+ surrounding towns
- Ongoing increase in domain authority through link-building
TMJ Specialist Case Study
Gaining Local Visibility Across Multiple Towns
Challenge: The site lacked visibility for TMJ, orthodontic, and niche services across multiple towns.
Our Approach: Built out long-tail and town-specific pages, optimized site structure, and launched a blogging strategy.
Results:
- From outside Top 100 to #1 for numerous competitive terms
- SEO traffic grew from 675 to 10,000+ per month
- Improved visibility for niche procedures like Myobrace and frenectomies
What Our SEO Clients Are Saying
The Dentalfone SEO team has guided my company into a new chapter of growth… Thanks Robert for you and the DF team’s ideas and effort!
Over 15 years ago I had taken over a practice with very little online exposure. I told Mike and Robert I wanted to be #1. Today my practice has grown to 3 times the size with a second location. We have 106 keywords on page 1, 82 in the first 3 positions.
Dentalfone’s team has pumped life into our web presence. We are now constantly coming up as a top choice in Google searches. The value this team creates is invaluable.
It has been a pleasure to work with Robert, Jill, Stefanie and the Dentalfone team. In the ever-changing world of SEO, they are second to none. I’m happy to recommend them.
It is truly a pleasure to express my sincere gratitude to Robert Messinger and his team of exceptional individuals who have made my practice more visible. Over 60% of my patient population come to me after reading my Google reviews and visiting my website (built by Dentalfone). Robert is very knowledgeable, quick to understand what needs to be done, and makes it easy to approve blogs and improvements. I would very highly recommend calling Robert and asking him to take you under his wing.
Robert Messinger from Dentalfone has helped my SEO rankings tremendously. Traffic to our site was decimated by algorithm updates — he resurrected it and made it a leader in many keyword searches.
Several years ago, Robert walked into my life twice — once as a patient and again as the orchestrator of my new website. His team is always an email or phone call away. In December, our site received 2,300 hits. Now we're improving SEO and I expect more success.
Call Dentalfone at 855-385-3663 or click here to request a free demo to learn more about our services.
How Much Does Dental SEO Cost?
How much you will spend on SEO depends on a range of factors. How aggressively do your competitors market themselves? Do you have the in-house staff to focus on content development, blogging, and social media? Answering these types of questions can help you better predict what you should budget for improving and maintaining your dental SEO services.
Furthermore, SEO is not a cost — it's an investment. We invite you to contact us today so that we can analyze your website and provide you with an SEO budget recommendation custom to your practice.
To learn more, call 855-385-3663 or contact us online to request your online visibility report.
We Specialize in SEO Services for Dentists
Dentalfone is a premier dental seo company. We have extensive industry experience and a solid track record of success. We follow a proven formula for success to ensure that your practice gains maximum visibility in the search results in your local area.
Almost everyone today is offering some kind of SEO service. But the truth of the matter is that SEO is no longer just optimizing your website. Why? Because correct local SEO requires both the on-page and off-page technical and creative elements to improve rankings, drive traffic, and increase search engines' awareness of your practice at the local level.
Dentalfone's SEO services are all about understanding the recipe for online success, measuring the results, and calculating a return on investment (ROI) that measures your practice's digital performance and the financial efficiency of your investment.
With Google using more than 200 ranking factors when evaluating your online presence, our job is to select the best and most cost-effective ingredients to complete your recipe! Most people are aware of their credit score. As a business owner, are you aware of your SEO score and how you compare to your closest competitors? Do you understand how Google perceives your brand?
To learn more, call 855-385-3663 or contact us online to request your online visibility report.
Frequently Asked Questions About Dental SEO
What is Local SEO?
How does Local SEO work?
Why is SEO for dentists so important?
What are the benefits of Local SEO for dentists?
How long does SEO take to work?
Is SEO for dentists worth it?
What is a citation in Local SEO?
Why do citations matter for dental SEO?
What is a backlink?
Why do backlinks matter for dental SEO?
Why is blogging important for dental SEO?
What is local listing management?
What is technical SEO?
What is off-page SEO?
What is white hat SEO?
What is black hat SEO?
Call Dentalfone at 855-385-3663 or click here to request a free demo to learn more about our services.