Want to get your dental website ranking higher in Google?
Dentalfone specializes in Search Engine Optimization (SEO) for dentists. We build SEO-friendly websites, and we also provide ongoing SEO services to help our clients attract new patients, month after month. Let us help you improve your online visibility.
Ready to improve your search engine visibility?
Read on to learn more about the importance of SEO and the details about our SEO and digital marketing services.
Why Choose Dentalfone for Your Practice’s SEO?
At Dentalfone, we specialize in website design and SEO services for dentists. Based on our years of experience creating websites for dentists, we understand what works in the dental industry in terms of improving search engine visibility.
Our proprietary Hybrid-Responsive™ website design technology provides a seamless user experience across all devices. Plus, with Google giving preference to mobile-responsive websites in the search results, it is more important than ever to provide a responsive interface for your patients.
Our dental SEO services include:
- SEO-friendly website structure with separate pages for your priority services
- Keyword optimization with keywords included in title tags and website copy
- Local search engine optimization (SEO) to improve your “map” rankings
- Monthly reporting to advise on trends and key statistics
- And More
SEO: A Critical Investment for Your Dental Practice
Search engine visibility is an essential ingredient for the long-term success of your practice.
Search Engine Optimization (SEO) provides one of the highest returns on investment of any marketing channel. Once you’re on the first page of Google, you attract new patients for free.
Benefits of SEO include:
- If you’re considering SEO as part of your practice marketing strategy the sooner you start, the better. You’ll be able to measure a positive ROI quicker, you’ll increase revenue over the long haul, you’ll be positioned to capitalize on opportunities as they come up and you’ll protect your business from competitors.
- Increased patient acquisition via search traffic, referral traffic, increased brand visibility and reputation.
- Each piece of content we create, every link we build and every action we take is permanent.
- SEO will build and accelerate over time for websites that stay updated with new and fresh content.
- SEO is one of the few digital marketing channels that offers the opportunity for continuous ROI improvement.
- The main reason practices should invest in SEO is because consumers are now using search engines more than ever to find products, services, and information.
- Organic search still drives the most traffic and conversions to websites, and is still the fastest growing source of traffic for most sites. Search volumes are still growing, as is the diversity of keywords people use to search.
If your website is not showing up on the first page of Google’s results for relevant terms, then you are missing out on a steady supply of new patients each month.
Consider these statistics:
- 88.5% of patients switching dentists use Google when conducting internet searches, according to Audience Scan research.
- 96% of PC owners conduct local searches
- 89% of all searchers trust an online review as much as a personal referral
- 46% of all Google searches are local (more than 50% are mobile)
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (like a company’s address or phone number)
- 78% of local mobile searches result in an interaction
If you are frustrated that your website is not showing up at the top of Google’s search results when prospective patients are searching for a dentist in your area, we can help.
Learn what is holding your website back from first-page Google rankings and how we help generate more patients for your dental practice.
Voice Search
Meanwhile, the nature of search is changing with the rise of Voice Search.
As Internet traffic increases, search engines like Google are beginning to use tools such as RankBrain, which is an AI (artificial intelligence) Algorithm to replace the earlier mathematical algorithms. One of the reasons for this evolutionary change is the need to interpret the spoken word, commonly known as Voice Search (Semantic Search).
You have either done this yourself or have seen others use their phones to conduct verbal searches. You might also be familiar with Siri, Alexa, Google Voice, Google Home, Cortana, etc, all of which take advantage of semantic voice search.
Consider these statistics regarding Voice Search:
- 25 percent of all Windows 10 desktop searches are done via voice.
- According to Google: 20 percent of all Google mobile queries are voice searches.
- Kleiner Perkins Reported: Voice search has grown 35x since 2008.
- Comscore expects that by 2020, 50 percent of all searches will be made by voice.
- 58% of consumers have used voice search to find local business information in the last 12 months
- 46% of voice search users look for a local business on a daily basis
- 27% visit the website of a local business after making a voice search
- 76% of smart speaker users perform local searches at least weekly
- 53% searching using these devices every day
- Consumers are most likely to perform voice searches to find further information on local businesses they already know about
- Just 18% of consumers have used smart speakers for local voice searches
If you are frustrated that your website is not showing up at the top of Google’s search results when prospective patients are searching for a dentist in your area, we can help.
Learn what is holding your website back from first-page Google rankings and how we help generate more patients for your dental practice.
Our Proven Approach to Dental SEO
Step 1. Audit Your Online Presence
For our SEO customers we will conduct a comprehensive SEO audit of your website and online presence to identify all areas for improvement. As part of this audit, we will begin to outline your new website and make recommendations about where to best focus your SEO efforts for maximum ROI based on your specific practice objectives.
Step 2. Competitor Analysis
For SEO Customers we also analyze your competitors’ websites to identify what keywords they’re focusing on and to gain ideas for how to catch up and out-rank them in Google. We also analyze your competitors’ links and citations to identify additional citation and link-building opportunities. Our competitor analysis delivers a tactical marketing plan based on your local competitive environment.
Step 3. Local SEO / Off-Page SEO
Our Local / Off-Page Service sets the foundation for your SEO success, and this work will help to improve your practice’s local visibility, many times while your new website is still in development.
As part of our SEO services, we distribute your business information to primary local and national directories and also distribute your information via the primary data aggregators (infogroup, Neustar/Localeze, Factual & Acxiom) and ensure that your profile listing information is accurate.
We typically find that most dental practices have numerous business profile inconsistencies. According to Bright Local’s 2018 Local Citations Trust Report:
- 89% of all searchers trust an online review as much as a personal referral
- 78% of local mobile searches result in an interaction
- In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online and 22% of consumers visited the wrong location for a business because the address was incorrect online
- 93% of consumers say they are frustrated by incorrect information in online directories
- 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
- 68% of consumers would stop using a local business if they found incorrect information in online directories
- 40% would give up looking for a local business that they couldn’t find because the address was wrong online
- Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
24% of consumers will call a local business before going to visit it
We identify and correct many of these inconsistencies as part of our Local SEO services to help your brand develop “trust” with the search engines and primary citation sites.
Step 4. SEO-Friendly Website Development
When we build out your Dentalfone website, we ensure that it has an optimal structure for search engine rankings for our monthly SEO customers. Most importantly, we make sure that your website has separate pages for each of your priority services. In conjunction with our dental website design team, we ensure that your new website contains all of the proper technical aspects of a high-ranking website. Here are some key areas where our websites are designed to help improve your search engine optimization.
Why is it important to have no broken links on a website?
How do image and video file sizes impact SEO?
Why is image alt text important for SEO?
What are meta titles and descriptions, and why are they important for SEO?
What are some important considerations for optimizing URLs?
What are some important SEO details on the back-end of a website?
Step 5: Initial Keyword Optimization
For our monthly SEO customers, once your new website is developed and getting ready to launch, we research the competitive nature of your geographic area and document edits to help your website rank higher in Google for these keywords. Specifically, we edit the following: title tags, meta descriptions, H1 headers and body copy in order to help your pages rank higher in Google for relevant terms, and we create a tactical digital marketing strategy specific to your practice.
Step 6: Monthly On-Page SEO and Content Marketing
Google loves unique, fresh content. Our SEO services will provide your website with the type of content that Google loves to rank on the first page of the search results. We will continually make on-page SEO edits and develop new content to help the website rank higher for priority keywords and services.
For example, we’ll set up and manage a blog and post articles to your blog to provide your website with a supply of fresh content. In addition, we continually add new pages of content to your website, such as Frequently Asked Question (FAQ) pages, location pages, and more.
Step 7: Ongoing Link-Building and Citation-Building
Links and citations are a key driving factor in local search rankings. Links and citations (mentions of your practice’s Name, Address and Phone number, aka your “NAP”) help build your website’s credibility in Google’s eyes and helps your website rank higher for competitive terms.
Our primary method for building links and citations is to list your business in dozens of online business directories. In addition, we also offer press release drafting and distribution as an additional service. We’ve found press releases to be an especially effective method for building citations to improve local search rankings.
Step 8: Tracking and Reporting
You know the saying: “You can only improve what you measure.” As part of our monthly SEO services, we provide in-depth reporting on your rankings and traffic, so you can see what’s working and the progress that we’re making each month.
How Much Does Dental SEO Cost?
How much you will spend on SEO depends on a range of factors. How aggressively do your competitors market themselves? Do you have the in-house staff to focus on content development, blogging, and social media? Answering these types of questions can help you make a better prediction of what you should budget for improving and maintaining your SEO.
Furthermore, SEO is not a cost — it’s an investment. We invite you to contact us today so that we can analyze your website and provide you with an SEO budget recommendation custom to your practice.
Our Clients Say It Best...
“We have a cutting-edge practice and this portrays exactly who we are!”
"The Dentalfone team is amazingly talented and extremely thorough. I am very pleased with the website that they created. Not only is it mobile friendly, but it is very easy to navigate."
We Specialize in SEO Services for Dentists
We have extensive industry experience and a solid track record of success. We follow a proven formula for success to ensure that your practice gains maximum visibility in the search results in your local area.
Almost everyone today is offering some kind of SEO service. But the truth of the matter is that SEO is no longer just optimizing your website. Why? Because correct local SEO requires both the on-page and off-page technical and creative elements to improve rankings, drive traffic, and increase search engines’ awareness of your practice at the local level.
Dentalfone’s SEO services are all about understanding the recipe for online success, measuring the results, and calculating a return on investment (ROI) that measures your practice’s digital performance and the financial efficiency of your investment.
With Google using more than 200 ranking factors when evaluating your online presence, our job is to select the best and most cost-effective ingredients to complete your recipe! Most people are aware of their credit score. As a business owner, are you aware of your SEO score and how you compare to your closest competitors? Do you understand how Google perceives your brand?
Additional Digital Marketing Services We Provide
Google Ads (formerly Google AdWords) is one of the most effective methods to get your dental practice in front of relevant patients when they’re searching for the exact services and procedures you provide. It’s also one of the fastest ways to begin generating new leads to your business, and it’s all measurable down to the penny.
We have a strong track record of success creating and managing dental Google Ads campaigns. We recommend adding Google advertising to your SEO efforts in order to ensure that your practice maximizes its visibility in your local area.
We also recommend and manage Bing Ads for clients.
Facebook is the number 1 social network with more than 2 billion active users. No matter what type of patient you’re serving, you can reach them on Facebook. Facebook provides some of the best targeting opportunities online.
We create and manage Facebook Ad lead generation campaigns to help you reach your target patients online. If you’re looking for an additional channel to attract new patients to your practice, we recommend investing in Facebook Ads.
Frequently Asked Questions About Dental SEO
What is SEO?
SEO stands for search engine optimization. It involves a set of practices that improve your ranking in search engines, such as Google. In other words, SEO is the practice of moving your website higher in search results when users are searching for specific terms.
What is Local SEO?
Local SEO focuses on improving your search engine ranking within a specified local area. Your SEO firm will take specific steps to ensure that when users are searching for terms like “find a dentist near me,” your dental website will be included in the results.
How does Local SEO work?
Local SEO targets your immediate geographic region. The goal is to ensure that your website shows up in search results when users from that specific area search for certain terms, such as “dentist in Albany,” for example. The Google Local Search Algorithm is predicated on a 15-mile radius surrounding your physical location. We can demonstrate proven methods for expanding this radius to attract search traffic from other geographic areas.
Why is SEO important for dentists?
Being visible in search engine results translates to new patients. It keeps your website higher up in search results, thereby allowing you to reach larger audiences. It’s also important because your competitors are likely already investing in SEO services, so you’ll need to do the same to remain competitive.
What are the benefits of local SEO for dentists?
Local SEO is highly targeted to your designated areas. It is important because your efforts will target new patients near your dental practice who are most likely to contact you. It also keeps you top of mind for existing or previous patients and contributes to branding efforts.
How long does SEO take to work?
SEO builds and accelerates over time. However, you can begin climbing upward in search results within just a few months. Within a year, you are likely to see results beyond what you imagined.
Is SEO worth it for dentists?
SEO often provides dentists with the greatest ROI of any marketing or advertising effort. It is considered an inbound marketing strategy that draws customers to you, instead of you having to reach out to patients. SEO also helps with better leads and greater website-to-patient conversion.
What is a citation in local SEO?
Local citations are any mention of your dental practice on other websites or online directories that contain three core attributes: your business name, business address, and business phone number. Your Google business profile is one example of a local SEO citation. Facebook, Bing, Apple Maps, Yelp, and even your HIPAA profile are other examples. Secondary citations in local SEO include mentions of your practice in local business directories of local organizations (chamber of commerce, downtown business association, etc.).
Why do citations matter for dental SEO?
Citations are important as they can give your website a boost in ranking by providing a backlink. Conversely, the absence of your website and practice can lower your search engine ranking. Having a large number of citations with accurate and consistent references to your practice is also a Ranking Signal that helps to improve Google’s confidence in your website.
What is a backlink?
A backlink is a link to your dental practice website that is found on another website. In a sense, they can be thought of as an endorsement from one website to yours. Backlinks help boost your search engine ranking and are highly desirable. However, not all backlinks carry the same authority. Backlinks from highly read and respected websites will be more valuable than those from a lesser-visited website.
Why do backlinks matter for dental SEO?
Backlinks contribute to your Domain Authority score, a signal that helps Google to place more “authority” on your website, and they help dental practices climb in search engine ranking. They are essentially an endorsement from another site to your dental practice. Having strong backlinks can translate to better website conversions and the acquisition of new patients.
Why is blogging important for dental SEO?
Blogging is a component of content marketing, and is essential for dental websites as it keeps new, fresh content on your website. Custom blogging also uses keywords strategically to provide an extra ranking boost. Beyond that, blogs help to educate your patients to make good decisions about their oral health.
What is local listing management?
Local listing management for dental practices involves the continuous updating of business information, including hours, location, and contact information across a myriad of online directories (Google, Yelp, Yahoo, Facebook, etc.) Because so many people search for services “near me,” it is important to keep each listing updated to avoid losing visitors.
What is technical SEO?
Technical SEO is what happens behind the scenes of your website to increase its search ranking. Examples of technical SEO may include making your website faster, easier for search engines to crawl, and more user-friendly.
What is on-page SEO?
On-page SEO is an umbrella term for all of the elements that you have control over. For example, you can control the quality of the content you put on your website. Your web designer or SEO agency can also enhance the technical aspects of your website, including speed, functionality, and user experience.
What is off-page SEO?
Off-page SEO refers to all efforts to boost search engine rankings that are not on your website. Backlinks, citations, social media, and local SEO are all off-page SEO marketing strategies designed to create greater visibility of your dental practice’s website.
What is white hat SEO?
Search engines have specific rules that their algorithms follow. All SEO tactics that conform to and abide by the rules and algorithms are known as white hat SEO techniques. White hat SEO for dentists includes following recommendations for keywords, keeping content updated and fresh, building strong backlinks, and other strategies. White hat SEO results in websites climbing in search ranking by following the rules.