SEO for Dental Websites
Want to get your dental website ranking higher in Google?
Dentalfone specializes in Search Engine Optimization (SEO) for dentists. We build SEO-friendly websites, and we also provide ongoing SEO services to help our clients attract new patients, month after month. Let us help you improve your online visibility.
Ready to improve your search engine visibility?
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Read on to learn more about our the importance of SEO and the details about our SEO and digital marketing services.
Why Choose Dentalfone for Your Practice’s SEO?
At Dentalfone, we specialize in website design and SEO services for dentists. Based on our years of experience creating websites for dentists, we understand what works in the dental industry in terms of improving search engine visibility.
Our proprietary Hybrid-Responsive™ website design technology provides a seamless user experience across all devices. Plus, with Google giving preference to mobile-responsive websites in the search results, it is more important than ever to provide a responsive interface for your patients.
Our dental SEO services include:
Call 855-385-3663 to learn more about our SEO services.
SEO: A Critical Investment for Your Dental Practice
Search engine visibility is an essential ingredient for the long-term success of your practice.
Search Engine Optimization (SEO) provides one of the highest returns on investment of any marketing channel. Once you’re on the first page of Google, you attract new patients for free.
Benefits of SEO include:
- If you’re considering SEO as part of your practice marketing strategy the sooner you start, the better. You’ll be able to measure a positive ROI quicker, you’ll increase revenue over the long haul, you’ll be positioned to capitalize on opportunities as they come up and you’ll protect your business from competitors.
- Increased patient acquisition via search traffic, referral traffic, increased brand visibility and reputation.
- Each piece of content we create, every link we build and every action we take is permanent.
- SEO will build and accelerate over time for websites that stay updated with new and fresh content.
- SEO is one of the few digital marketing channels that offers the opportunity for continuous ROI improvement.
- The main reason practices should invest in SEO is because consumers are now using search engines more than ever to find products, services, and information.
- Organic search still drives the most traffic and conversions to websites, and is still the fastest growing source of traffic for most sites. Search volumes are still growing, as is the diversity of keywords people use to search.
If your website is not showing up on the first page of Google’s results for relevant terms, then you are missing out on a steady supply of new patients each month.
Consider these statistics:
- 88.5% of patients switching dentists use Google when conducting internet searches, according to Audience Scan research.
- 96% of PC owners conduct local searches
- 89% of all searchers trust an online review as much as a personal referral
- 46% of all Google searches are local (more than 50% are mobile)
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (like a company’s address or phone number)
- 78% of local mobile searches result in an interaction
If you are frustrated that your website is not showing up at the top of Google’s search results when prospective patients are searching for a dentist in your area, we can help.
Learn what is holding your website back from first-page Google rankings and how we help generate more patients for your dental practice.
We Specialize in SEO Services for Dentists
We have extensive industry experience and a solid track record of success. We follow a proven formula for success to ensure that your practice gains maximum visibility in the search results in your local area.
Almost everyone today is offering some kind of SEO service. But the truth of the matter is that SEO is no longer just optimizing your website. Why? Because correct local SEO requires both the on-page and off-page technical and creative elements to improve rankings, drive traffic, and increase search engines’ awareness of your practice at the local level.
Dentalfone’s SEO services are all about understanding the recipe for online success, measuring the results, and calculating a return on investment (ROI) that measures your practice’s digital performance and the financial efficiency of your investment.
With Google using more than 200 ranking factors when evaluating your online presence, our job is to select the best and most cost-effective ingredients to complete your recipe! Most people are aware of their credit score. As a business owner, are you aware of your SEO score and how you compare to your closest competitors? Do you understand how Google perceives your brand?
To learn more call 855-385-3663 or contact us online to request your free complimentary online visibility report.
Our Proven Approach to Dental SEO
Step 1. Audit Your Online Presence
For our SEO customers we will conduct a comprehensive SEO audit of your website and online presence to identify all areas for improvement. As part of this audit, we will begin to outline your new website and make recommendations about where to best focus your SEO efforts for maximum ROI based on your specific practice objectives.
Step 2. Competitor Analysis
For SEO Customers we also analyze your competitors’ websites to identify what keywords they’re focusing on and to gain ideas for how to catch up and out-rank them in Google. We also analyze your competitors’ links and citations to identify additional citation and link-building opportunities. Our competitor analysis delivers a tactical marketing plan based on your local competitive environment.
Step 3. Local SEO / Off-Page SEO
Our Local / Off-Page Service sets the foundation for your SEO success, and this work will help to improve your practice’s local visibility, many times while your new website is still in development.
As part of our SEO services, we distribute your business information to primary local and national directories and also distribute your information via the primary data aggregators (infogroup, Neustar/Localeze, Factual & Acxiom) and ensure that your profile listing information is accurate.
We typically find that most dental practices have numerous business profile inconsistencies. According to Bright Local’s 2018 Local Citations Trust Report:
- 89% of all searchers trust an online review as much as a personal referral
- 78% of local mobile searches result in an interaction
- In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online and 22% of consumers visited the wrong location for a business because the address was incorrect online
- 93% of consumers say they are frustrated by incorrect information in online directories
- 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
- 68% of consumers would stop using a local business if they found incorrect information in online directories
- 40% would give up looking for a local business that they couldn’t find because the address was wrong online
- Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory
- 24% of consumers will call a local business before going to visit it
We identify and correct many of these inconsistencies as part of our Local SEO services to help your brand develop “trust” with the search engines and primary citation sites.
Step 4. SEO-Friendly Website Development
When we build out your Dentalfone website, we ensure that it has an optimal structure for search engine rankings for our monthly SEO customers. Most importantly, we make sure that your website has separate pages for each of your priority services. In conjunction with our dental website design team, we ensure that your new website contains all of the proper technical aspects of a high-ranking website.
Step 5: Initial Keyword Optimization
For our monthly SEO customers, once your new website is developed and getting ready to launch, we research the competitive nature of your geographic area and document edits to help your website rank higher in Google for these keywords. Specifically, we edit the following: title tags, meta descriptions, H1 headers and body copy in order to help your pages rank higher in Google for relevant terms, and we create a tactical digital marketing strategy specific to your practice.
Step 6: Monthly On-Page SEO and Content Marketing
Google loves unique, fresh content. Our SEO services will provide your website with the type of content that Google loves to rank on the first page of the search results. We will continually make on-page SEO edits and develop new content to help the website rank higher for priority keywords and services.
For example, we’ll set up and manage a blog and post articles to your blog to provide your website with a supply of fresh content. In addition, we continually add new pages of content to your website, such as Frequently Asked Question (FAQ) pages, location pages, and more.
Step 7: Ongoing Link-Building and Citation-Building
Links and citations are a key driving factor in local search rankings. Links and citations (mentions of your practice’s Name, Address and Phone number, aka your “NAP”) help build your website’s credibility in Google’s eyes and helps your website rank higher for competitive terms.
Our primary method for building links and citations is to list your business in dozens of online business directories. In addition, we also offer press release drafting and distribution as an additional service. We’ve found press releases to be an especially effective method for building citations to improve local search rankings.
Step 8: Tracking and Reporting:
You know the saying: “You can only improve what you measure.” As part of our monthly SEO services, we provide in-depth reporting on your rankings and traffic, so you can see what’s working and the progress that we’re making each month.
Listed below is a screen shot illustrating page 1 keyword performance for one of our established SEO accounts. The positions listed demonstrate the number of keywords that will return a page 1 return in a Google search ie: 64 in the first position on page 1; 7 in the second position on page 1; 6 in the third position on page 1.
The image below for an ortho client tracks keyword improvement from the time that we began performing monthly SEO. You’ll notice the improvement each month and how we present the information to you. For the term “Invisalign near me”, this account moved from page 5 in a Google search in November, to the second position on Page 1 of Google in March. When looking at a Google search page, page 1 is positions 1-10; Page 2 = 11-20; Page 3 = 21-30 etc.
How Much Does Dental SEO Cost?
How much you will spend on SEO depends on a range of factors. How aggressively do your competitors market themselves? Do you have the in-house staff to focus on content development, blogging, and social media? Answering these types of questions can help you make a better prediction of what you should budget for improving and maintaining your SEO.
Furthermore, SEO is not a cost — it’s an investment. We invite you to contact us today so that we can analyze your website and provide you with an SEO budget recommendation custom to your practice.
What Our Clients Are Saying…
“I’ve Seen a Tremendous Increase.”Andrew Sami, Glen Cove, NY
“We Have Never Had a Better Client Experience.”Cathy Parlitsis, Carmel, NY
“You’re Treated As If You’re the Only Client.”Jennifer Stachel Van Whiting, New York City
Additional Digital Marketing Services We Provide
Google AdWords Management
Google AdWords is one of the most effective methods to get your dental practice in front of relevant patients when they’re searching for the exact services and procedures you provide. It’s also one of the fastest ways to begin generating new leads to your business, and it’s all measurable down to the penny.
We have a strong track record of success creating and managing dental AdWords campaigns. We recommend adding Google AdWords advertising to your SEO efforts in order to ensure that your practice maximizes its visibility in your local area.
Yelp Ads Management
Yelp is the number 1 review site and it’s also effectively the number 2 most popular search engine, after Google, for patients searching for dentists.
Our clients have found Yelp advertising to be very effective and we recommend Yelp Ads as a supplement to your investment in SEO services.
Social Media Management
Social media is not only a useful way to stay connected with your existing patients, it can also be an effective means for attracting new patients. If you’re not active on social media (especially Facebook), you may appear out of touch and patients may incorrectly assume that you provide poor customer service.
At Dentalfone, we provide clients with access to a unique social media dashboard that manages the process of publishing content to Facebook, Twitter, and LinkedIn. This tool provides unique solutions for the challenges that dentists have with social media in terms of content creation, amplification of their content, referral marketing and providing an easy-to-use user interface which measures all of these activities.
Facebook Ads Management
Facebook is the number 1 social network with more than 2 billion active users. No matter what type of patient you’re serving, you can reach them on Facebook. Facebook provides some of the best targeting opportunities online.
We create and manage Facebook Ad lead generation campaigns to help you reach your target patients online. If you’re looking for an additional channel to attract new patients to your practice, we recommend investing in Facebook Ads.
Request Your Free Online Visibility Analysis
Contact us today for a free analysis of your search engine visibility and areas for improvement.
Fill out the form or call us at 855-385-3663.